D'Arcy Masius Benton & Bowles Archives, 1929-1995 and undated (bulk 1950s-1980s).

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D'Arcy Masius Benton & Bowles Archives, 1929-1995 and undated (bulk 1950s-1980s).

https://www.worldcat.org/oclc/30835677

Includes material from three companies: D'Arcy Masius Benton & Bowles, Benton & Bowles, and D'Arcy MacManus Masius. The D'Arcy Masius Benton & Bowles Files are primarily pictures, clippings, and corporate publications, from the 1980s. The Benton & Bowles Files, the largest part of the Archives, includes primarily advertisements (it is the largest series in the Archives), history research files, and corporate publications. The D'Arcy MacManus Masius Files comprise a small amount of material in the Archives. Other types of material in the D'Arcy Masius Benton & Bowles Archives include memoranda; correspondence; reports; corporate publications, such as house organs, research reports, manuals, credentials, and employee reference material; press releases and a press book; speeches; clippings; pictures; book manuscripts; audio tapes; financial papers; and a scrapbook. The Archives document the history of Benton & Bowles advertisements; the merger of the D'Arcy MacManus Masius and Benton & Bowles companies; the early careers of William Benton and Atherton W. Hobler; research and publication about the history of Benton & Bowles; employee training, recruitment, and management; corporate publications; and marketing research. Clients represented in the Advertisements Series include the Procter & Gamble Company, General Foods Corporation, Allied Chemical Corporation, Avco Corporation, Colgate Palmolive Co., Florida Citrus Commission, International Business Machines Corporation, and West Point Pepperell. The unprocessed addition (554 items, dated ca. 1950s-1980s) comprises 16-mm film reels of commercials. Brand names and clients include Crest, Post cereals, Scope, Yardley, Hardees, Grape Nuts, Hasbro, and Pampers. Acquired as part of the John W. Hartman Center for Sales, Advertising, and Marketing History. (01-103)

11, 550 items (15.4 linear ft.)

Duke University Libraries, Duke University Library; Perkins Library

Information

SNAC Resource ID: 7290923

Duke University Libraries, Duke University Library; Perkins Library

Related Entities

There are 14 Entities related to this resource.

Procter & Gamble Company.

https://n2t.net/ark:/99166/w6204w9r (corporateBody)

International Business Machines Corporation

https://n2t.net/ark:/99166/w6330m1p (corporateBody)

International Business Machines Corporation was incorporated in New York State on June 16, 1911 under the name Computing-Tabulating-Recording Co. In 1922, Computing-Tabulating-Recording Co. purchased all of the shares of Deutsche Hollerith Maschinen Gesellschaft. In 1924 the official name of the company was changed to International Business Machines Corporation. In 1933, IBM CEO Thomas Watson ordered the merger of IBM subsidiaries in Germany (Optima, Degemag, Holgemag, Dehomag) under the name De...

Webber, Gordon.

https://n2t.net/ark:/99166/w6vq417w (person)

Florida Citrus Commission

https://n2t.net/ark:/99166/w6z949hk (corporateBody)

General foods corporation

https://n2t.net/ark:/99166/w6837sb0 (corporateBody)

D'Arcy Masius Benton & Bowles

https://n2t.net/ark:/99166/w6j72dkj (corporateBody)

Advertising and marketing agency. From the description of D'Arcy Masius Benton & Bowles Archives, 1929-1995 and undated (bulk 1950s-1980s). (Duke University Library). WorldCat record id: 30835677 1985, Nov. Established by the merger of the Benton & Bowles and D'Arcy-MacManus and Masius advertising agencies; John S. Bowen became Chief Executive Officer; Harold Bay became President ...

D'Arcy MacManus Masius

https://n2t.net/ark:/99166/w6b61gp4 (corporateBody)

Avco Corporation

https://n2t.net/ark:/99166/w6vm8vjb (corporateBody)

Benton, William, 1900-1973

https://n2t.net/ark:/99166/w6z60n7k (person)

Senator, publisher. From the description of Reminiscences of William Benton : oral history, 1967. (Columbia University In the City of New York). WorldCat record id: 122481066 From the description of Reminiscences of William Benton : oral history, 1968. (Columbia University In the City of New York). WorldCat record id: 309721364 Art collector, politician; Chicago, Ill. Publisher of ENCYCLOPAEDIA BRITANNICA, Vice-President of the University of...

Colgate-Palmolive Company

https://n2t.net/ark:/99166/w6sb8v6g (corporateBody)

West Point Pepperell (Firm)

https://n2t.net/ark:/99166/w6hq8qh5 (corporateBody)

Allied Chemical Corporation

https://n2t.net/ark:/99166/w6xw9gh3 (corporateBody)

Benton & Bowles

https://n2t.net/ark:/99166/w6j7278f (corporateBody)

Hobler, Atherton W., 1890-1974.

https://n2t.net/ark:/99166/w6q53mtd (person)